In the competitive SaaS landscape, transparency isn't just nice to have—it's a strategic advantage. Public roadmaps have emerged as one of the most powerful tools for building trust with your user base.
The Trust Factor
When users can see what you're working on and what's coming next, something magical happens: they stop asking 'Is this product still being developed?' This simple visibility reduces anxiety and increases stick rate.
Companies with public roadmaps report up to 30% lower churn rates among their most engaged users. Why? Because users feel invested in the product's future.
Reducing Support Load
Every time a user asks 'When is feature X coming?', your support team spends time on repetitive queries. A public roadmap is a self-service answer to the most common question: 'What's next?'
Building a Community
Public roadmaps create natural gathering points. Users discuss priorities, vote on features, and become advocates. This transforms passive users into active community members.
How to Start
- Start small - You don't need to share everything. Start with 3-6 month visibility.
- Use status labels - 'Planned', 'In Progress', 'Completed' help set expectations.
- Allow voting - Let users signal what matters most to them.
- Update regularly - A stale roadmap is worse than no roadmap. If you're currently using a complex tool like Productboard, consider switching to a simpler, more transparent solution.
Ready to Build Your Public Roadmap?
feedto.me makes it easy to create a beautiful public roadmap in minutes. Connect your feedback boards, and your roadmap stays automatically updated.